Professor Robert Spencer DEA, PhD
Professor of Marketing and Head of Marketing Department KEDGE Business School, Marseille.
Robert Spencer is Head of the Marketing Department and Head of the Markets and Consumption research cluster at KEDGE Business School, France. He holds a DEA in Business Studies and a PhD from the University of Uppsala, Sweden. He is a member of the IMP (Industrial Marketing and Purchasing) research group, and sits on the editorial review board of several major international journals (Industrial Marketing Management; Consumption, Markets and Culture; Marketing Intelligence and Planning ; Journal of Purchasing and Supply Management…). His research activities cover a variety of fields, including market studies from a market making and shaping perspective, consumption, industrial marketing and purchasing, sustainable sourcing, and network theory.
The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.
Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.