Lisa Napolitano B.A.

CEO Broadview Consulting former CEO Strategic Account Management Association

Lisa Napolitano has spent her career assisting firms in developing organisational & individual competencies required to effectively manage strategic customers. Her expertise was developed over the course of a 15 year career leading the Strategic Account Management Association (SAMA), an international, non-profit organisation that serves as the foremost community of and information provider on strategic customer management.

As CEO, Napolitano initiated and developed numerous strategic alliances within and among the academic, consulting and practitioner communities, enabling SAMA to increase the body of knowledge on the complexities of enterprise customer management, and disseminate best practices to business leaders around the world in the form of research, tools, training and benchmarking. Since 2006, Napolitano has worked as a specialty consultant for various boutique consulting firms, and and her own firm, BroadView Consulting, LLC, where she has been the architect of several training events for SAMs and GAMs and assisted numerous international firms in improving their customer management practices.

A frequent speaker on strategic customer management issues, Napolitano has delivered hundreds of presentations to both public and private audiences ranging in size from small management teams to more than 1000 people. She is the author / co-author of numerous articles as well as four books on the subject of strategic customer management. Napolitano holds a Bachelor of Arts degree in Politics from Princeton University and an Honorary Doctorate in Business Administration from Southampton Institute, U.K.

The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.

Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

Supported by