The KAM Journal provides a developing library of the latest KA thinking
The KAM Journal aims to create dialogue between senior managers, senior KAM practitioners and academics by providing access to the very latest research, best practice and thinking in a field that is rapidly being recognized as of major strategic importance in business-to-business marketing. We, the editors, are convinced that KAM is not a sales tactic, but a business strategy.
The objective is to provide articles that are clear, accessible and free of jargon and which address the problems faced by account management programs in practice. The KAM Journal is free to access thanks to the sponsorship of the organisations listed as supporters.
The Key Account Journal is a not-for-profit publication. It is managed by an Editorial Board and is supported by business schools with a strong faculty interest in Key and Strategic Account development. It is published by the Key Account Management Group which is a division of the Sales & Marketing Consulting Group.
Articles published in KAM Journal do not necessarily represent the views of KAM Journal or any other member firm of the KAM Journal network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.