Dr Sylvie Lacoste MBA PhD
Rouen Business School
Sylvie Lacoste held senior positions in International Business Development and Global Key Account Management in international MNCs before moving to academia and joining a French Business School as an associate professor in Marketing/Supply chain.
Her research deals with global Business to Business marketing topics, with a focus on supplier and Key Account interactions. She has published academic articles in Industrial Marketing Management and Journal of Business and Industrial Marketing (forthcoming).
She has also published a book entitled “Key Account Management” (Pearson Education France) and was nominated for the best academic article award in France (2012) for her paper on “vertical coopetition: the key account perspective”.
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